MYNE, a Contemporary Womens wear Label, launched in March 2019 by an ambitious Egyptian entrepreneur named Yasmine Tawfik.
From the very beginning Yasmine’s aim was to create comfortable, effortless and laid back designs using delicate fabrics. The collections embrace the concept of ‘less is more’and use earth tones and beautiful muted pastels. In 2021,the brand took its first steps to become sustainable by implementing various strategies, including reducing fabric waste, sourcing fabrics locally and working with local artisans.
