Founded by Anas and Harith Bukhash, Not (So) Guilty is a nostalgic brand that aims to create conversations about tradition and the memories they evoke.
Authenticity plays a key role in everything from the ingredients to the photo shoots. Not (So) Guilty is confident with who we are, and un-apologetically genuine.
From scrumptious melt in the mouth cookies to thirst quenching ice teas, Karak tea to cheesy Cheetos parathas enjoy a guilty and perhaps not so guilty snack at the marketplace.
