In 2005, the first Boom & Mellow boutique, we made a promise: They wanted to give the modern woman something she hadn’t seen before - a breath of fresh air amongst all the heavyweight fashion brands that surrounded her. A way for her to be different, to be unpretentiously herself.
With a curated selection of unique, diverse, loud, elegant yet laid-back jewelry and accessories, our little boutique called to every side of every woman – the boom, the mellow and everything in between.
The Boom & Mellow woman exudes confidence, personality and a genuine, authentic love for herself and others. From the casual, chic neck piece that compliments a suit perfectly or a snazzy, bold clutch to liven up a quiet dress, our carefully curated collection has something to make every woman smile.
Curated entirely by the boutique’s founder, Sima Barazi Haroun, the Boom & Mellow collection hails from all over the world. Boutique and founder alike have been featured on some of Dubai’s most prominent top-lists including Grazia Best Boutique, Ahlan Hot 100, and shopping destination lists on Vogue Arabia, Condé Nast and more.
