J | R Ethical Fashion has its roots in www.JumeirahRoad.com - an online store based out of Dubai, UAE. The founding principle is to curate designs that are "Handcrafted, Upcycled & Sustainable".

We partner with carefully selected vendors who in turn work with co-ops and NGOs or have their own fair-trade stamped workshops. All our designers, just like us strongly believe in the principles of ethical fashion. The businesses do not necessarily have to be profitable at the cost of the artisans’ &craftsmans' living standards!

Experience Artistry In Fashion!