BU, short for bamboo, is the UAE’s first sustainable towel brand. BU combines the beauty of UAE & Arab cultural designs, artist collaborations, and sustainable materials by using bamboo as the primary material for its towels, supplemented by recycled plastic (rPET).

This combination ensures luxurious and eco-friendly towels that are ultra-soft and absorbent. Customers have a variety of choices from a range of towel sizes and designs, including beach towels, fitness towels, reusable face makeup remover pads, and natural bamboo-scented candles.