The Creative Upcycling Lab is an innovative collaboration among three brands: Thrift For Good, The Social Souk, and Brother International Gulf. Thrift For Good is transforming Dubai's fashion landscape by providing easy access to preloved clothing and inspiring responsible consumer habits.

Profits from the sales of preloved clothes go to supporting projects on education for children in Africa. The Social Souk, an initiative by Skills3, supports handcrafted products that empower women from disadvantaged communities and crisis-affected areas in the Middle East, while raising awareness of traditional design and local fabrics.

Brother International Gulf is the region's leading brand for creative office and home machinery and has been a driving force behind many community-focused events that inspire positive environmental and social impact.

Together, these brands aim to enlighten, educate, and inspire in The Creative Upcycling Lab at Design Week Marketplace through their combined activations, purposeful merchandise, and creative approaches to upcycling.

Turn Pre-loved Jeans into a Tote Bag

Ages: 14+

Walk-in.

Duration: 1 hour

Unleash creativity in an Upcycling Workshop! Participants are invited to transform old jeans into a nifty tote bag using a sewing machine.

The workshop dives into the art of repurposing, teaching innovative techniques to give discarded denim new life. This hands-on session is perfect for those eager to combine sustainability with style.

Purchase preloved jeans from Thrift For Good stall and support their projects on education for children in Africa. Creative and technical guidance provided by Brother International Gulf.