The competition for the second Audi Innovation Award is now open. The competition, led by Audi Middle East in partnership with Dubai Design Week, aims to empower regional designers while archiving intellectual progress in the region.
The competition for the second Audi Innovation Award is now open. The competition, led by Audi Middle East in partnership with Dubai Design Week, aims to empower regional designers while archiving intellectual progress in the region.
Designers in the Middle East region are invited to submit entries in response to the brief via www.audiinnovationaward.com to be in line for a once in a lifetime opportunity of mentoring, publicity and investment in the winning concept.
The 2017 theme is ‘Autonomy’ which is aimed at exploring proposed design solutions capable of regulating themselves according to changing environmental circumstances and different user specifications, with minimal human intervention.
Enrico Atanasio, Brand Director of Audi Middle East, commented “We are excited to see what the second year of the Audi Innovation will bring in terms of talented creativity in the region. I hope that after seeing the success of our first winner, we have inspired a new generation of designers to take part in 2017. Audi has always represented progressiveness and stylish design so this award fits perfectly with our brand”.
The winning three shortlisted candidates will be given $2,500 to present their concept model at Dubai Design Week (13-18 November) 2017. The prize for the winning design will include a trophy and a trip to the Audi factory in Ingolstadt, Germany to experience the automotive design journey at their company headquarters. In addition, Audi Middle East will award $25,000 worth of consultancy to cover items such as IP registration, legal counselling and business development.
The theme of 2017 challenges designers to develop concepts responding to the challenge of ‘Autonomy’ – solutions capable of self-regulation and responding to changing environmental circumstances and different user specifications, with minimal human intervention. By eliminating the need for constant user control maintenance and support, these solutions improve the quality and precision of our daily lives. The completion celebrates both physical and virtual design solution and innovations that enhance mobility, preserve health and safety, encourage sustainability and maximize infrastructure.