Unveiling a unique creative installation at this year’s Dubai Design Week, Bentley Motors collaborated with Hessa Al Suwaidi to create ‘Safeefa’, a creative concept drawing inspiration from Bentley’s craftsmanship and design of movement, combined with a modern iteration of traditional Emirati weaving.
Hessa Al Suwaidi collaborated with Bentley’s central design team to draw from the brand’s design, technical and craftsmanship skills, to bring a creative showcase to the heart of d3.
Born and raised in the UAE, Hessa Al Suwaidi graduated with a BA in Textiles from Loughborough University in UK, now based in New York to further her design study and gain an MFA in Textiles from Parsons School of Design. Her exploration and development lies with hybrid processes such as integrating the use of traditional craft techniques with modern iterations.
“Bentley Motors as a brand is focused on delivering the extraordinary in everything it does, and this is a nice example of a true partnership collaboration which is focused around what sits at our heart – craftsmanship and design,” said Firas Kandalaft, Head of Marketing & Communications.
Bentley’s tradition of craftsmanship is unlike any other in the automotive industry, and is the result of the devotion of the highly skilled people who work at the Bentley factory in Crewe – not just to the creation of the world’s finest cars but also to passing their skills on to the next generation.