How can designers get the media to showcase their products? There isn't a magic formula that guarantees coverage ...


The Atrium, Building 4, Dubai Design District (d3)

How can designers get the media to showcase their products? There isn't a magic formula that guarantees coverage but anticipating what publishers need to see is key to getting your products showcased across different media platforms. We're witnessing a rapidly emerging design scene and designers need to know the importance of creating a relevant brand story as well as a fully developed press kit. The workshop is intended to give designers from various disciplines insight and practical advice on how to present themselves, their brand, and body of work to the publishing industry. Whether it’s a local website or an international publication, each outlet has different requirements and a successful press kit should be flexible enough to accommodate to them all.

Seats are limited and pre-registration is essential

Founder and Creative Director of Khaleejesque Media Est., Fouz Al-Sabah manages the thriving media outlets Khaleejesque Magazine, khaleejesque.com, e-commerce platform The K Store, and il.box, the Middle East’s first design-related subscription box service. With a Master’s Degree in Cultural and Creative Industries from King’s College London, Al-Sabah is an ambitious entrepreneur who is fascinated by the publishing world and the rapidly developing creative industry in the Arab region. Al-Sabah is also a graduate of AUK with a background in Finance, Marketing and Visual Performing Arts, which allows her to explore the convergence of commerce and culture.