An inspiring expert talk at the new offices of Serviceplan Group’s house of communication in Dubai [...]

Wednesday 26 October | 3 – 6pm
Serviceplan Middle East Office, Building 1, Office 403-6B
Dubai Design District (d3)

Experience the future of the shop floor in an inspiring expert talk at the sprawling new offices of Serviceplan Group.

For brands to be successful in today’s retail spaces dominated by mega-malls, there is an urgent need for evolution - and in many cases revolution. While many brands have a strong digital presence and engaging web interfaces, too many fail to bring this experience to life when a customer decides to make their journey tangible and personal by entering the physical store.

The first engagement with a brand is usually through digital means, and the multitude of blogs, forums and chat groups provides us the confidence and opinions needed for us to make an informed decision. However, with traditional bricks and mortar stores accounting for over 90% of all retail purchases in the first quarter of 2016, the physical retail environment is as relevant as it ever was.

About Serviceplan Middle East

The Serviceplan Group is the largest and most diversified owner-managed and partner-managed agency group in Europe. It combines all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists.

To RSVP or for further information please contact Serviceplan, +971 52 615 5273