At Dubai Design Week 2017, we are showing the original prototype of our own autonomous car for the first time in the Middle East.

14-17 November | 10am – 10pm

Ground Floor, Building 5, Dubai Design District (d3)

This year, at the first Audi Summit in Barcelona, over 2,000 guests were invited for an exclusive brand event where Audi presented innovations along our path to becoming the premium digital car company. This event was not only the premiere of the new Audi A8 and other technological milestones but also a showcase of new concepts for individual mobility in the digital age, with topics of the future such as sustainable manufacturing, lightweight construction, connectivity, autonomous driving and digital services.

At Dubai Design Week 2017, we are showing the original prototype of our own autonomous car for the first time in the Middle East. With this car Audi proved is leadership in the field with a demonstration drive on the Hockenheimring race track. In the 2014 season finale of the German Touring Car Masters (DTM), this Audi RS 7 autonomous driving concept completed a lap at race speed with no driver at the steering wheel. Its developers called it “Bobby” – a thank-you to Robert William “Bobby” Unser, who won the mountain race up Pikes Peak in an Audi Sport quattro in 1986

At the third edition of Dubai Design Week, Audi is proud to be again part of the fantastic creativity and innovation that will shape the way we live tomorrow in the Middle East. Great design, technology and innovation is in our DNA and it is the way we strive to lead the future of mobility.

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