From London to Dubai, Milan to New York, the design industry is becoming increasingly engaged with the digital media landscape. In this talk, Justyna Sowa, CEO of luxury and design communications agency, Decorum, together with Dara Towhidi of Foster+Partners and Rebecca Proctor of Harper’s Bazaar Arabia will discuss the impact of digital on shaping business perception and communicating brand vision.


The Forum at Downtown Design, d3 waterfront, Dubai Design District (d3)

Free to attend- Pre-register HERE for entry

From London to Dubai, Milan to New York, the design industry is becoming increasingly engaged with the digital media landscape. In this talk, Justyna Sowa, CEO of luxury and design communications agency, Decorum, together with Dara Towhidi of Foster+Partners and Rebecca Proctor of Harper’s Bazaar Arabia will discuss the impact of digital on shaping business perception and communicating brand vision. The group will also discuss implications digital has on face-to-face relationships and how it affects international business communication and share best practices for successfully shaping your design story.

About Justyna Sowa:

Justyna is the CEO of luxury and design communications agency, Decorum. As the strategic and commercial lead across Decorum's client portfolio, Justyna is a brand expert in the interiors and design sector, regularly educating the industry on the importance of branding, storytelling and digital innovation through specialist workshops, panel discussions and seminars.

About Dara Towhidi:

Dara oversees the Foster + Partners Dubai office and several projects in the region. He joined the practice in 1997, after gaining First Class Honors from Bartlett School of Architecture. Dara has led diverse projects internationally including Kamakura House in Japan, Bund Financial Centre in Shanghai, the Index tower in Dubai, the Zayed National Museum in Abu Dhabi and more recently the winning competition entry for the D3 Creative Community in Dubai.

About Rebecca Proctor:

Rebecca Anne Proctor is the Editor-in-Chief of Harper’s Bazaar Art and Villa 88, a luxury lifestyle magazine catering to the local Emirati female market. She has also recently taken over the role of editor of Harper’s Bazaar Interiors. Before working at ITP, she worked on luxury lifestyle magazines in the region for six years, including T Emirates: The New York Times Style Magazine; Bloomberg Businessweek Middle East; Mojeh, Luxos and Canvas. She has also contributed to international online lifestyle sites BBC, The Business of Fashion, Haute Time, Haute Living and Art Observed as well as written several art catalogues.