Apical Reform captures the vibrant spirit of the Emirate with its new, interactive public sculpture, simply called ‘Dubai’. The installation is a new emblem of the city, and delivers a definitive image of the Emirate to the world, following in the rich traditions of public art evidenced in other iconic cities.

Designed by Amrish Patel

13 - 18 November | 10am - 9pm
Between buildings 4 & 6, Dubai Design District (d3)

Amrish Patel, principal and founder of Apical Reform, had no formal training in the creative field – his only connection with design was his aesthetic sensibilities, and his passion for the arts, innovation and high tech. With his knowledge of the trends in these fields and his vision to bring them together, he founded Apical Reform. His creative passion is fueled by a constant endeavor to combine the highest quality with an innate design sensibility, and knowledge of market dynamics and resource management.

Apical Reform captures the vibrant spirit of the Emirate with its new, interactive public sculpture, simply called ‘Dubai’. The installation is a new emblem of the city, and delivers a definitive image of the Emirate to the world, following in the rich traditions of public art evidenced in other iconic cities.

The design of the sculpture is inspired by the innovative spirit of Dubai and its natural landscape. The undulated form of each alphabet is manifested in colors inspired by the UAE flag, and is expressed through multiple layers. These layers are extruded into the third dimension through stringent parametric design formulae, and then composed by hand to represent the ripples on the surface of a sand dune.

Located in the heart of Dubai Design District, the city’s purpose-built creative hub, the installation will interact with its surroundings and will offer photo-ops to tourists, events visitors and city dwellers alike. It will also serve as a landmark for buskers and street performers.