What’s the secret to changing people’s perception about a brand? And what makes some international brands more successful in the region than others?

14 November | 5pm - 6pm
Office 403-6B, Building 1, Dubai Design District (d3)

What’s the secret to changing people’s perception about a brand? And what makes some international brands more successful in the region than others? Moe Jawhar, Executive Creative Director at Serviceplan Group Middle East, will take his audience through the thinking process that helped shape some of the most prestigious brands in the region by unveiling why emotional value is as important as numerical value, and how a well-thought brief can lead to a successful campaign.

About Serviceplan Group Middle East

Serviceplan Group Middle East is the Dubai-based MENA hub of one of the largest owner-operated advertising agency groups in Europe and the biggest one in Germany. Its Haus der Kommunikation, located in Dubai Design District, unites Serviceplan, Plan.Net, Mediaplus Espresso, and Serviceplan Experience under one roof.

Serviceplan Group Middle East offers a diversified but integrated portfolio of communications services under one roof, such as 360 campaigns, innovative digital solutions including social, content and performance marketing, branded media planning and buying, crm programs, experience design and storytelling.

Its current portfolio includes BMW Group Middle East (which includes MINI and Rolls-Royce), Danone, Talabat, Yum Yum Tree, Nespresso, DMK Group, Khaadi, ARADA, and Marriott Hotels.

For further information please contact Serviceplan Group Middle East