In 2015, Paula Zuccotti set off to travel the world with a simple premise in mind: Can we make sense of someone else’s life through the objects they touch in a day?


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In 2015, Paula Zuccotti set off to travel the world with a simple premise in mind: Can we make sense of someone else’s life through the objects they touch in a day? In the same way artefacts unearthed from an archaeological site provide insight into ancient civilizations, Paula’s collection of photographic essays features the personal inventories of people around the world, spanning 6 continents and 4 different generations. As a form of ‘Future Archeology’, Paula’s findings reveal an interconnected world of consumption that reflects on the fabric of our daily lives and explores the way spaces affect people and how the objects in these spaces also affect them.

About Paula Zuccotti:

Paula Zuccotti is a designer, ethnographer, trend forecaster, creative strategist, and author.

She is a leading expert in global consumption and a respected authority in consumer behaviour and product interaction – past, present and future. Founder of research and creative consultancy agency, TheOverworld, Paula has over 15 years of experience travelling the world researching people’s everyday lives and uncovering insights envisioning products, brands and services for the likes of Google Creative Lab, Starbucks, McKinsey, R/GA and LG. In 2015 Paula launched her first book "Every Thing We Touch: A 24hours Inventory of our lives" Published by Penguin Random House (English and Mandarin). The book is an artistic portrayal of the daily physical footprint of over 60 unique individuals from around the world.