Mahfouz’s installation, The Skyline, highlights the jagged, geometric structure of Dubai, and celebrates the design, harmony, and beauty of its hidden masterplan of buildings, skyscrapers and roads which has intrigued millions from around the world.

Designed by Hani Mahfouz

Dubai Design District (d3)

Hani Mahfouz was born in Cairo in 1965, and graduated from the Faculty of Fine Arts at Alexandria University in 1988. He started working as a graphic designer in Cairo in 1990, and seven years later launched his own studio, h|m|d, which focused on artistic-commercial work. In 2002, h|m|d used modern-day tools to produce its own range of commercial stationery that could be classified as art.

Mahfouz’s installation, The Skyline, highlights the jagged, geometric structure of Dubai, and celebrates the design, harmony, and beauty of its hidden masterplan of buildings, skyscrapers and roads which has intrigued millions from around the world. It reflects the cosmopolitan city’s modern civilization, the distinctive variety of its cultures, and its contrasts, features, and ethnicities. This diversity is interpreted through a wildly unrealistic, yet perfectly coordinated color scheme.

Presented by Brandinc.

Brandinc. is a creative, boutique branding and marketing solutions agency operating in Cairo and Dubai that develops smarter products to help grow businesses. As an integrated, full-service design agency, Brandinc. works on a range of projects from pure brand creation and strategy, through to full brand implementation across digital and physical mediums and re-branding of existing companies.

Its bespoke branding process enables Brandinc. to identify a client’s business aims, target audiences, competition, core values, USPs and localization requirements for global expansion.