This masterclass explored the future of Emotion Design, its relevance on product & service development and analyzing the power of human emotion, creative intelligence and storytelling.

Participants achieved a comprehensive understanding of the Emotion & Experience industries and their impact on physical & online retail and product/service development.

The audience enjoyed learning practical facts & building a vision on the future of the lifestyle, experience design & emotional health industries. The audience learnt valuable information on the future of lifestyle products, services & the new business opportunities related with these industries. The idea of this lecture was to show the near future and true changes, reveal opportunities and clarify the specific aspects of the Emotion & Experience economies.

About Victoria Dias

Victoria Dias is a textile engineer, a fashion branding innovator, a conceptual fashion product and a brand image developer. For the last 17 years she has consulted global fashion & lifestyle brands and agencies providing strategic intelligence, macro-trend forecasts, material research and design innovations. Victoria Dias & her team create brands, systems & products that last, evolve and disrupt the market with a modern approach to both physical & online retail. Victoria is also a passionate lecturer on fashion business topics from branding to AI & market intelligence for online retail; from product development to communication strategies.