The User Experience (UX) is constantly evolving and incorporating the latest technologies. This workshop focussed on the UX Design definition and shed light on the basic principles, laws and latest trends and case studies.

The workshop will also focussed on the impact of UX on the daily life of users and gave examples of top UX designs, derivatives from Fintech UX and UX trends in youth startups (challenges and recommendations were discussed).

About Marc Freiha

Marc is the lead UI/UX designer at FOO, a Fintech pioneer in the middle east and the GCC region. Marc is an out-of-box thinker who doesn't shy away from employing unconventional techniques to find better digital solutions to everyday human problems. With a master’s degree in visual communication and 7+ years of in-depth experience, Marc worked on more than 100 solutions and knows exactly how to think one step ahead, providing his users with optimized seamless experiences. Marc led projects with MasterCard, Zain group and Dubai Police to name a few and is striving to help companies find their way and succeed in the digital world.