Uncovering what goes into creating a book design, The Embassy of Switzerland have collaborated with Hamzat Wasl and Zayed University and staged an experiential exhibition.

The journey begins with typography and the art of designing a book. ‘The Most Beautiful Swiss Books’ is a collection of 19 books that were awarded this prize by the Swiss Federal Office of Culture (FOC) in 2020. Created in collaboration with UAE-based creative studio Hamzat Wasl and Zayed University, and supported by the Swiss International Scientific School in Dubai (SISD), Harradine Golf and Reichle & De-Massari, the exhibition aimed to take us back to the black ink being pressed onto the paper.

Through a variety of media and performative arts, visitors were engaged in the review process that earned these books the title and can explore featured works of students of Zayed University, reinterpretations of art covers of the selected books of the exhibit through modern printing press.