Bentley Motors collaborated with emerging Emirati creative Hessa Al Suwaidi to create a bespoke concept titled ‘Safeefa’, unveiled at Dubai Design Week in d3.

The safeefa is an integral part of traditional Emirati craftsmanship. The design created is a tessellation of the safeefa structure moving across the Flying Spur, mimicking the effect imaged should the car have driven through the safeefa and caught the pattern.

Incorporating Bentley’s philosophy of unrivalled artistry and recognised performance as a commitment to the region’s local design and craftsmanship industry. The concept incorporated the craftsmanship of the woven Safeefa structure with the beauty of the Flying Spur’s movement.

With an emphasis on how Bentley’s craftspeople take enormous pride in the cars they make, the collaboration is staged to help educate on Bentley’s exceptional craftsmanship and rigorous design process in working to create a beautiful bespoke design, colliding the two worlds of Bentley Motors with the designer’s talent and story of inspiration.


About Hessa Al Suwaidi

Founder of PRNTCODE, a collaborative textile studio, Hessa Al Suwaidi graduated with a BA in Textiles from Loughborough University in UK, now based in New York to further her design study and gain an MFA in Textiles from Parsons School of Design. Her exploration and development lie within hybrid processes such as integrating traditional craft techniques with modern iterations. She has previously exhibited in Dubai Design Week as part of the Fashcultivate exhibition by 1971 Design Space. Her textiles embody the loud and bold use of colour and hybrid processes within the discussion of empowering women in the Middle East.