Soul was established on 2021 with the support of Dubai SME.

It was a dream of the Emirati business women Engr Shafia Ali Alkhyeli having spent eight years in an engineering consultancy office to submit her projects fully with the interior fit-out and landscaping. From here she started this journey, out of a belief that every home should feel good. Under her supervision, every home designed will have quality of interiors and creating quality lives.

The collector item concept is inspired by the blend of two design groups – Persian Heritage Style and Ultra-Modern. The Studio is created from a mix of souls and ethnicities, with materials sourced in Asia and Persia, spiritual and conceptual design fate from Spain and Adalusia, and a colours selection inspired by South Africa.