The 2023 Dubai Design Week information desk, a collaborative project by Axielab and produced by Pardgroup, highlights the essence of design collaboration and sustainability.

Incorporating Dubai Design Week’s key pillars Design and Innovation, Design and Environment and Championing Regional Talent - the visual identity incorporates distinctive symbols that pay tribute to resources relevant to the region's sustainability efforts, underscoring their significance in the foundation of design. Incorporating the distinct symbols of Microalgae, Desert Sand, Date Palm and Mycelium derived from microscopic patterns seen in these resources, these symbols have been featured on the green-on-green patterned vinyl and featured on the central cluster of freestanding totems.

The information desk have been crafted using repurposed MDF panels and reused vinyl, introducing an eco-conscious design element.