This workshop took participants through the design thinking process to find new sustainable solutions to packaging.

Participants learned how creative thinking can lead to solutions to big problems. We focused on the use of disposable plastics. Through a series of mini design exercises, we explored the design process of one such solution, the edible water bottle 'Ooho'. Product packaging is a large contributor to global waste. We discovered how we can make an impact by rethinking how we design packaging. It is an essential part of the safe and efficient delivery of goods. It provides critical preservation for food, security for drugs and medicines, and conveys vital information for consumers. The packaging of a product is a necessary way to represent its brand. But packaging design needs to change to contribute to solving the environmental problems the world now faces.

About:

The King Abdulaziz Center for World Culture (Ithra)—meaning "enrichment" in Arabic—was built as part of Saudi Aramco’s vision to be an ambitious initiative for the public. Ithra is the Kingdom’s leading cultural and creative destination for talent development and cross-cultural experiences. Since its opening in 2018, each attraction by Ithra serves as a window to global experiences, celebrating human potential and empowering creativity. The pillars include culture, creativity, community, art, and knowledge. With the visionary platforms and key pillars, Ithra continuously offers inspiring workshops, performances, and events.