Participants learned about the four key elements of strategic design, laying the foundation for individuals passionate about design, branding and marketing.

In this workshop, participants had an opportunity to learn from leading industry experts – Mo Saad, Head of Design and Creative Impact, and Ibrahim Lahoud, Head of Strategy and Insights at Brand Lounge. Participants got insight into strategic design, dove deep into the essence of branding and brand strategy, discussed how to create a compelling visual narrative through design aesthetics, and uncovered intricate facets of design strategy in its timeless, functional, authentic, and strategic elements.

About Brand Lounge:

For over seventeen years, Brand Lounge has been dedicated to becoming a prominent consultancy in brand creation and activation. Today, it stands as the most highly recognized brand consultancy in Dubai, specializing in distinctive brand positioning.