Audiences discovered the artistry of scent and enjoyed a unique sensorial experience crafted to evoke emotions and memories.

Hind Al-Oud, the leading house of niche luxury fragrances, invited visitors on a captivating, multi-sensory journey that connected the art of fragrance with poetic expression. In collaboration with poet Faisal Al-Adwani, the installation showcased two signature perfumes, Alifi and Ya'E, inspired by the poem "Kibriya'E", which explores themes of ambition, certainty, and singularity.

Set within an immersive space, the exhibition offered guests a fusion of sight, sound, scent, touch, and taste, creating a transformative encounter that brought the essence of these perfumes to life. The installation celebrated the timeless connection between perfumery and poetry, delving into notions of individuality and creative expression.

Rooted in the rich heritage of Arabian perfumery, each fragrance reflected the ancient oud-blending techniques that have shaped Arabic culture for centuries, honoring tradition while embracing the modern artistry of scent.

About Hind Al Oud:
Founded by Mohamed Hilal Group in 2001, Hind Al Oud is the number one house of niche luxury brands that blends tradition and modernity, offering high-quality perfumes and oils crafted with elegance. Representing the finest of Arabian perfumery, each fragrance is inspired by ancient oud blending techniques that have existed in Arabic culture for centuries.