A tunnel exploring primary and secondary colors, using mixed media to reflect Khaleeji-Western cultural fusion.

Wild Hues was an outdoor installation tunnel that explored primary and secondary colors. Designed to engage visitors on multiple sensory levels, it examined how these colors interacted and influenced perception. The installation featured visuals for each color, framed with mixed media such as photography and graphic design, reflecting the fusion of Khaleeji and Western cultures. Beyond its visual appeal, the installation also addressed the emotional and psychological effects of color, encouraging visitors to reflect on how these elements connected with Khaleeji culture. The tunnel served as a bridge between cultural identity and color, inviting contemplation and inspiration.


About Wild Arab West:

Wild Arab West (WAW), launched in April 2020 by Hessa Ali Alechla, is a platform focused on showcasing the fusion of Khaleeji and Western cultures through art, lifestyle, and entertainment. The Instagram platform has gained significant traction, amassing over 98K followers within the GCC. WAW has also expanded into an online merchandise line and created installations and exhibitions at Dubai Design District (2020), Dubai Design Week (2021), Sikka Art Fair (2022), and SOLE (2022 and 2023).