Dubai Institute of Design and Innovation | DIDI

The Dubai Institute of Design and Innovation (DIDI) is a cutting-edge university and the home for creative thinkers, designers, and innovators.

DIDI's Bachelor of Design (BDes) is the first multidisciplinary curriculum in the region offering four disciplines: Product Design, Multimedia Design, Fashion Design, and Strategic Design Management. The 4-year program begins with an immersive year exposing students to basic visual, digital, and entrepreneurship skills. Then, from their second year onwards, students combine two disciplines to create their own educational journey. The cross-disciplinary degree ensures graduates have adaptable and flexible skills for a rapidly changing design and digital job landscape.

The BDes program combines visual literacy, technological fluency, and strategic proficiency. This means that DIDI students combine design expertise, engineering know-how, and business management skills throughout their educational journey.
Within each course, whether a studio, workshop, or lecture, students engage in what DIDI calls the 4 Cs: Conceptualization, Communication, Crafting, and Care. The BDes program at DIDI is accredited by the Ministry of Education in the UAE, Commission for Academic Accreditation (CAA).